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Research papers

Project 72

The demographics of the Las Vegas visitor are rapidly changing. The new Vegas has wide appeal to the Millennial market, who do not exhibit the same in-situ behaviour as other segments. With 8 resident shows in Vegas, there's lots of interest at...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Daniel Berkal, Axel Bedikyan, Elana Gorbatyuk
November 18, 2015
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Citation

Berkal, Bedikyan and Gorbatyuk (2015a, November 18). Project 72. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/project-72